.Manly Bands is a direct-to-consumer seller of men's rings. The company launched in 2016 after John Ruggiero, the co-founder along with his partner Michelle, could not find a suitable wedding band.This is Ruggiero's 2nd look on the podcast. In April 2021, our company covered the business's founding, special ring components, and also even more. Since then, Manly Bands has actually obtained its own maker. The production of rings coming from, state, Jack Daniel's bourbon gun barrels or even Fender guitar strands produces powerful video, mentions Ruggiero, excellent for storytelling on social networks and in other places.The whole sound of our chat is actually embedded below. The records is actually edited for size as well as clearness.Eric Bandholz: Offer our team a review of what you perform.John Ruggiero: My spouse, Michelle, and also I started an on-line ring provider knowned as Manly Bands in 2016 to address a concern of wedding ceremony bands for males. Our company were simply wed. I have large hands and also could not find a band that I liked that was actually not overpriced. My choices were purchasing from a catalog or even having something tailor-made.I found yourself purchasing from a website. The band got here in a flat mailer, without any package or even customer service. It was a terrible experience by today's ecommerce criteria.We obtained gotten married to, moved to Florida, as well as needed to have a project. Our experts informed ourselves, "We're each business people. Why don't our team develop our own business?" We reviewed the types of problems we 'd seen and how to address all of them. My band adventure turned up, and also our team opted to make an effort to solve it for other men.Our target when our team started was actually to spend rent. Our experts presumed making a pair 1000 bucks a month coming from this would be excellent. Our team considered it a way of living service, certainly not high-growth. It was simply Michelle as well as me in our garage making rings and delivering all of them out to customers. Our team had appealed one thing. Our information resonated with customers.Michelle and I create an outstanding team. I generate suggestions, and she's the implementer. A bunch of our effectiveness mosts likely to her creative mind. She labels the rings and also cultivates personalities. She links the rings to clients. Explaining a ring exclusively as "eight-millimeter dark" didn't cut it.We created rings from one-of-a-kind materials, like Jack Daniel's gun barrels or exclusive steels. Business took off. Ever since, our team have actually developed considerably. Our experts currently have more than 55 folks in the Manly Bands family members. About half of those are actually band craftsmens who operate in our recently acquired manufacturing store in Utah.Bandholz: When did you acquire a producer?Ruggiero: About a year as well as a fifty percent earlier. We had been their client for several years, so we understood all of them effectively. Many of their company was retail, which didn't rate of interest us-- visiting mom-and-pop jewelers. They maintained their wholesale customers and trademark name. Our team obtained a few of their resources and also delivered over employees.Prompting a manufacturing group has actually been just one of the very best points we've done. It is actually been actually incredible to head out certainly there and also view all of them bring in rings out of Fender guitar strands or even metal coming from an M1 Abrams tank.Bandholz: How carries out in-house manufacturing effect advertising?Ruggiero: It's been actually big. Taking a cam to the opposite side of the workplace as well as filming the staff utilizing lathes to reduce the metal rods or bourbon barrels right into bands creates fabulous online video. Our team have our electronic camera staff available constantly. We use that video footage on our social media sites and in our adds and also bulletins. Our experts attempt to advertise that considering that many companies in the males's ring space do not create. They fall ship or even order coming from international and after that deliver it out. But our team want it to last a life time as well as be one thing people may take pride in.Our experts've had a lot of excellence along with our army heritage assortment, where our experts source distinct armed forces components. Our company possess the M1 Garand rifle supply, the timber part, coming from World War I. Enjoying our crew put that in the lathe as well as reduced a part out for a band is remarkable.Our marketing for those rings discuss the background, the soldiers, where the item was actually utilized, as well as factors like that. My wife and I researched filmmaking in college. We use our abilities to teach as well as tell a story. For example, I just recently got an e-mail coming from a consumer who discussed that his grand daddy utilized to steer M1 containers. The consumer talented one of those bands to his gramps, and also they had pretty a mental substitution. It behaves to assist clients associate with their past times and make one thing purposeful.Bandholz: Where can individuals acquire a band from you?Ruggiero: ManlyBands.com. Our experts have pictures on Instagram, as well. I'm on Twitter and LinkedIn.